Product Marketing & Enablement for B2B Startups and Scale-ups

Companies that invest in Product Marketing see a 36% higher win rate compared to those that don’t. Hey PMM is your one-stop shop for Product Marketing and Enablement, helping B2B tech companies differentiate their offering, win against the competition, and empower sales to close more deals.

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Welcome!
I'm Anna

I'm an Atlanta native with nearly a decade of Product Marketing experience in B2B SaaS, helping startups and scale-ups understand their competitive advantage, articulate value, and create messaging and content that converts.

With a technical background and experience across Sales, Enablement, Product, and Marketing, I provide a comprehensive offering – from strategy to tactical execution.

I’ve helped unicorn startups like Calendly, CallRail, and G2 win in crowded markets, turning messy GTM motions into scalable revenue drivers. Now I help B2B businesses do the same.

Each package is fully customized based on your goals, stage, and company priorities. Deliverables can be mixed and matched depending on what you need most right now.

Not sure exactly what you need? We'll always start with a free 30-minute consultation to talk through your priorities, and I’ll send over a custom proposal and quote. From there, we’ll collaborate to fine-tune the scope so it fits just right—and we’ll have regular check-ins throughout our engagement to make sure everything stays aligned with your business strategy and can evolve as your needs do.